Nelson Naturals Case Study

Tools we used:

Client overview:

Nelson Naturals is a pioneering brand in natural oral care, offering a range of eco-friendly, fluoride-free toothpaste products. Committed to sustainability and health, they have built a strong reputation among consumers seeking natural alternatives to conventional oral care products.

The Challenge:

Nelson Naturals aimed to increase brand awareness and drive sales among new customers unfamiliar with their products. The challenge was to reach and convert cold audiences while maintaining a positive return on ad spend (ROAS).

Our Solution:

Strategy Implementation:

  1. Audience Research and Targeting:
    • Conducted detailed audience research to identify potential customers interested in natural and eco-friendly products.
    • Focused on targeting cold audiences, aiming to introduce Nelson Naturals to individuals who had no prior interaction with the brand.
  2. Creative Development:
    • Designed engaging ad creatives that highlighted the benefits of Nelson Naturals’ products, such as natural ingredients and environmental impact.
    • Developed persuasive ad copy to educate potential customers on the advantages of switching to natural oral care.
  3. Ad Campaign Execution:
    • Launched a series of targeted Facebook ad campaigns over a three-month period, specifically designed to attract and convert cold audiences.
    • Employed A/B testing to optimize ad performance and refine messaging for maximum impact.
  4. Conversion Optimization:
    • Enhanced landing pages to provide a smooth user experience, making it easy for new customers to learn about and purchase Nelson Naturals’ products.
    • Implemented clear calls-to-action to guide potential customers through the purchasing process.

The Results:

Ad Performance:

  • Total Spend: $4,013.14
  • Purchases: 100
  • Purchase Conversion Value: $12,616.10
  • Return on Ad Spend (ROAS): 3.14
  • Length of Campaign: 3 months

Key Outcomes:

  • Successful Market Penetration:
    • Generated 100 purchases from cold audience ads, demonstrating the campaign’s success in reaching and converting new customers.
  • Solid Return on Investment:
    • Achieved a ROAS of 3.14, indicating that for every $1 spent on ads, $3.14 in revenue was generated. This positive ROI reflects the effectiveness of the targeted strategy in driving profitable sales.
  • Increased Brand Awareness:
    • Successfully introduced Nelson Naturals to a broader audience, contributing to long-term brand growth and recognition in the natural oral care market.

Conclusion:

The Facebook ad campaign for Nelson Naturals effectively expanded the brand’s reach, driving new customer acquisition and achieving a solid ROAS of 3.14. By targeting cold audiences with compelling creatives and strategic messaging, the campaign not only boosted sales but also laid the foundation for continued brand growth.