Krische & Co Notaries Case Study

Tools we used:

Client overview:

Krische & Co. Notaries is a trusted provider of professional notary services, specializing in will writing, real estate transactions, and estate planning. Known for their expertise and dedication to client satisfaction, they cater to individuals and families seeking reliable, local notary services.

The Challenge:

Before launching the Facebook ad campaign, Krische & Co. Notaries was struggling to attract new clients for their will-writing services—a crucial part of their business.

Despite trying traditional marketing methods like local flyers, newspaper ads, and even Google Ads, nothing was working. The inquiries for will-writing services were few and far between, leaving the business stagnant in this area. Competing with larger firms and online will services, the client found it increasingly difficult to stand out in a crowded marketplace. The challenge was clear: they needed a solution to bring in new clients, fast.

Our Solution:

Strategy Implementation:

  1. Localized Audience Targeting:
    • Designed a Facebook ad campaign exclusively targeting individuals within a 30 KM radius of their location, ensuring relevance and increasing the likelihood of engagement.
    • Focused on demographics most likely to need will-writing services, including families, older adults, and new homeowners.
  2. Compelling Ad Messaging:
    • Crafted ad copy that highlighted the importance of securing one’s legacy with a will, addressing common objections like cost and complexity.
    • Emphasized Krische & Co. Notaries’ approachable and professional services, positioning them as a trusted local choice.
  3. Engaging Visuals and Offers:
    • Included visually appealing ads with clear calls-to-action, such as “Book Your Free Consultation Today.”
    • Highlighted benefits like personalized service and local expertise to differentiate from online competitors.
  4. Optimized Lead Funnel:
    • Directed ad clicks to a user-friendly contact form that made it simple for prospects to book consultations or request more information.
    • Integrated follow-up emails to nurture leads and encourage conversion.

The Results:

Ad Performance:

  • Total Spend: $3,923.41
  • Leads Generated: 106
  • Leads Converted into Paying Customers: 62
  • Conversion Value: Approximately $30,000
  • Length Of Campaign: 4 months 

Key Outcomes:

  • Remarkable Cost Per Lead:
    • Generated leads at an average cost of approximately $37, proving that the campaign was not only effective but also cost-efficient.
  • High Conversion Rate:
    • Converted 62 leads into paying customers, many of whom opted for will-writing services, solving the client’s biggest challenge.
  • Outstanding Return on Investment:
    • The campaign brought in around $30,000 in revenue, delivering a strong ROI and validating the investment in Facebook ads.
  • Business Turnaround:
    • Revitalized the will-writing segment of the business, creating steady demand and positioning Krische & Co. Notaries as a go-to provider in their area.

Conclusion:

Krische & Co. Notaries faced a critical challenge, after exhausting all traditional marketing avenues, they were struggling to find any new clients for their will-writing services. By leveraging the power of Facebook ads with a highly localized and targeted strategy, we helped them overcome this hurdle, generate 106 qualified leads, and convert 62 into paying customers. The campaign not only solved their immediate problem but also unlocked a sustainable source of client growth for the future.