Crafitingtable (inventr) Case Study

Tools we used:

Client overview:

Craftingtable previously known as inventr.io is a leading provider of educational kits designed to help students get started in engineering, robotics, and electronics. Their Adventure Kit and other hands-on learning experiences make it easier for aspiring engineers to dive into the world of technology with minimal setup and preparation.

The Challenge:

Before partnering with us, Craftingtable was struggling to scale their Facebook ads due to a low ROAS. Despite having a high-quality product, their ad performance was inconsistent, making it difficult to profitably acquire new customers at scale. They needed a strategy that could drive consistent, profitable sales while introducing their kits to a wider audience.

Our Solution:

Our strategy focused on two key elements:

  1. Cold Audience & Retargeting Mix
    • We implemented a full-funnel approach, combining cold audience targeting to introduce Inventr.io’s kits to new customers and warm retargeting to convert high-intent buyers who had engaged but not yet purchased.
  2. Aggressive Creative Testing
    • The breakthrough came from our high-volume creative testing strategy.
    • We launched 10-20 new creatives every few days, testing different messaging angles, visuals, and video formats to quickly identify winning ads.
    • Once we found high-performing creatives, we scaled them within a powerhouse ad set, ensuring maximum reach and conversion efficiency.

The Results:

Ad Performance:

  • Total Spend: $60,251
  • Purchases: 850
  • ROAS: 3.27
  • Conversion Value: $197,020.77

Key Outcomes:

  • Consistent Scaling Success:
    • By continuously testing and refining creatives, we were able to push through Inventr.io’s initial scaling struggles, turning their Facebook ads into a predictable, revenue-generating machine.
  • Optimized Ad Funnel:
    • The mix of cold audience targeting and strategic retargeting helped capture and convert high-intent buyers, significantly boosting profitability.
  • Increased Profitability:
    • With a 3.27 ROAS, the campaign delivered a strong return on ad spend, allowing Inventr.io to scale their marketing efforts with confidence.

Conclusion:

Through relentless creative testing and a data-driven ad strategy, we transformed Craftingtable’s Facebook ads from an underperforming, unscalable effort into a highly profitable marketing engine.