Jagasilk Case Study

Tools we used:

Client overview:

Jagasilk is a Victoria based specialty tea company dedicated to ethically sourcing and freshly stone milling Japanese matcha, alongside a curated selection of artisan teas and educational experiences. Known for their expertise and commitment to quality, they cater to tea enthusiasts, wellness seekers, and culinary professionals looking for authentic, high-grade Japanese matcha and specialty teas.

The Challenge:

Before we launched the new Meta ads, Jagasilk faced the challenge of growing their online store sales and reaching new audiences outside of their loyal local customer base.

Despite a strong reputation for quality and education, much of their growth came from word of mouth and local events. Competing with larger tea retailers and e-commerce giants, Jagasilk needed a way to scale their online presence and increase nationwide awareness while maintaining their artisanal, premium brand identity. The challenge was clear: expand sales without losing the authenticity and connection that set them apart.

Our Solution:

Audience Expansion and Targeting:

  • Built highly targeted cold audiences using interest based targeting around Japanese tea, wellness, and specialty beverages, as well as lookalike audiences from existing customer data.

  • Setup a new Advantage+ campaign for sailing winning creative.

  • Implemented retargeting campaigns to re-engage warm audiences who visited the website or engaged with Jagasilk’s content.

Compelling Ad Messaging:

  • Crafted ad copy that emphasized the freshness and authenticity of Jagasilk’s stone-milled matcha, highlighting its health benefits, flavor profile, and artisanal process.

  • Positioned Jagasilk as the trusted source for matcha and tea education, appealing to both newcomers and connoisseurs.

Creative and Offers:

  • Designed visually rich ad creatives showcasing the vibrant green color and ceremonial preparation of matcha.

  • Highlighted product bundles and gift options to increase average order value and encourage repeat purchases.

Optimized Conversion Funnel:

  • Directed traffic to product-focused landing pages with simple, streamlined checkout processes.

  • Leveraged Meta’s Conversion API and pixel tracking to improve campaign optimization and accurately measure revenue performance.

The Results:

Ad Performance:

  • Total Spend: $24,498

  • Purchases: 602

  • Conversion Value: $308,809

  • ROAS: 12.61

  • Length of Campaign: 11 months

Key Outcomes:

INSANE Return on Ad Spend:
Delivered a ROAS of 12.61, generating over $308,000 in revenue from just $24,498 in ad spend.

Substantial Online Growth:
Successfully expanded Jagasilk’s customer base beyond their local reach, establishing a stronger online presence and increasing nationwide sales.

Sustainable Revenue Stream:
Created consistent online sales growth, proving that premium, niche products can scale effectively with the right ad strategy.

Brand Elevation:
Positioned Jagasilk as a leader in the specialty tea market, not just locally but also across broader markets, while maintaining their artisanal and educational identity.

Conclusion:

Jagasilk faced the challenge of scaling their online sales in a competitive market dominated by larger retailers. By leveraging Meta ads with a carefully crafted targeting strategy, compelling messaging, and optimized funnels, we helped them achieve 602 purchases, over $308,000 in revenue, and a remarkable ROAS of 12.61. This campaign not only drove immediate sales growth but also laid the foundation for long term brand expansion and recognition in the specialty tea industry.